2026Brand
guidelines
Foundation
High-end, bilingual, multi-disciplinary creative agency blending Madison Avenue strategic polish with Brooklyn creative agility.
To deliver sophisticated, natively bilingual creative solutions that connect organizations with multicultural markets through brand strategy, digital experiences, and emerging technology.
To be the definitive creative partner for organizations navigating the intersection of culture, language, and technology in the American market.
Premium creative studio focusing on high-ticket brand, web, film, XR, and AI solutions, with deep expertise in US Hispanic and multicultural markets.
CMOs, founders, and VPs of marketing at mid-tier to enterprise brands looking for high-conviction deliverables and an authentic push into broader demographics.
Flawless execution with a breathtaking, modern aesthetic. We take your business seriously and deliver it with the confidence of a premium studio — never a template shop.
Flawless execution in every pixel and word
Human, approachable, never cold or clinical
Native in both languages — not translated
Every creative decision backed by strategy
Brand personality
Friendly and professional. Premium but human. We speak like intelligent peers.
Warm and approachable
Intelligent and strategic
Highly competent
Confident without arrogance
Sophisticated, NYC-based
Natively bilingual (EN/ES)
Arrogant or exclusive
Clinically cold
Chaotically humorous
Startup buzzword-heavy
Subservient or apologetic
A low-value Fiverr shop
We take their business seriously. Flawless execution, robust KPIs, error-free communication.
We deliver it with a breathtaking, modern, minimalist aesthetic. No boring templates.
Logo
Seven variants. Uniform sizing. Clear space equal to the height of the "f" on all sides.
Full wordmark
Height of the "f" on all sides minimum
48px width digital · 15mm print
SVG (primary) · PNG fallback
Rotate or skew
Change brand colors
Add shadows or gradients
Place on busy backgrounds
Stretch or distort
Rearrange elements
Add outlines or strokes
Use color version on dark bg
Recreate in another typeface
Color palette
Derived mathematically from two primaries via HSL interpolation. Purple (H:279, S:82%) = authority. Crimson (H:342, S:100%) = urgency. No shadows — borders only.
500 = brand primary #510C76
500 = brand accent #EB0045
Harmonized with brand hue
Typography
Three typefaces. Strict hierarchy.
Plus Jakarta Sans
Aa Bb Cc Dd Ee Ff Gg
400·500·600·700·800
Raleway
Aa Bb Cc Dd Ee Ff Gg
800 · UPPERCASE
DM Sans
Aa Bb Cc Dd Ee Ff Gg
400·500·700
All typefaces open-source via Google Fonts
Spacing & grid
.section-container
Photography & imagery
High-fidelity photography and contextual 3D renders. "Editorial-Tech Premium" — Vogue meets Apple.
High-fidelity, editorial photography
Natural light, real environments
Contextual 3D renders for tech/XR
Grayscale treatment (default state)
Color reveal on hover/interaction
Diverse, authentic representation
Vector drop shadows on photos
Cartoon tech-bro illustrations
Arbitrary gradients or overlays
Generic stock photography
Low-resolution or compressed images
Clip art or icon-based illustrations
Iconography & assets
Voice & tone
Friendly, professional, warm, clear, respectful, confident, premium, and human. Always.
We state facts with authority. No superlatives.
Economy of language. Every word earns its place.
Spanish is native, not a translation.
Sophisticated but accessible. We invite, never gatekeep.
Writing rules
Clear > Clever
Active voice always
Elevate the user, never blame
Concise — no filler words
Back up every claim
"failed"
"error" (use "let's review")
"nothing" / "no data"
"wrong" / "unable to"
"fatal" / "forbidden"
"hack" / "disrupt" / "bandwidth"
Sentence case or Title Case
No periods on single phrases
Eyebrows: ALL CAPS, tracked
Case studies: focus on Impact
No raw buzzwords without proof
Do / don't
Use on solid white or brand purple
Maintain clear space on all sides
Use correct variant per background
Scale proportionally
Place on photographs or gradients
Use color logo on dark backgrounds
Add outlines, shadows, or glow
Recreate in another typeface
Purple 500 for primary interactive
Crimson only for errors/tactical emphasis
Maintain WCAG AA contrast (4.5:1 min)
Follow 60/30/10 ratio
Crimson as primary or decorative
Off-palette colors (blue, green, orange)
Drop shadows or depth gradients
Light text on light backgrounds
Plus Jakarta Sans for all h1-h4
DM Sans for all body and UI
Raleway only for hero UPPERCASE display
Use t-* tokens exclusively
Raleway for subheadings or body
Additional typefaces beyond the 3
Manual bold, italic, uppercase
Raw Tailwind text-3xl, font-bold, etc.
High-fidelity editorial photography
Grayscale default, color on hover
Natural light, real environments
Diverse authentic representation
Cartoon tech-bro illustrations
Vector drop shadows on photos
Generic clip art or stock
Arbitrary gradients or overlays
Design principles
Math-perfect layouts. Spacing tokens. Grid containment. No manual pixel-pushing.
GSAP for orchestration. CSS for micro-states. Weightless elegance, never bounce.
#FFF canvas. Museum-grade. No shadows. Borders only.
Legal & trademark
Use ™ on first mention of "Friendly Creative Studios" in external materials
© 2026 Friendly Creative Studios. All rights reserved.
The Friendly logo and mark are proprietary. Do not modify, adapt, or redistribute.
Partner logos must be equal or smaller in size. Maintain clear separation. Contact brand team for approval.
All materials must be available in English and Spanish. Neither is a translation — both are native.
Contact
press@friendlycreatives.com
Media, interviews, speaking
friendlycreatives.com/press
Logos, guidelines, downloads
© 2026 Friendly Creative Studios. All rights reserved.