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Press & Media

Press resources.

Find the core materials you need for editorial coverage, speaker requests, and partnership conversations.

Friendly Creative Studios

Logos & Identity

Friendly Creative Studios

Primary Lockup

Full color. For use on light backgrounds.

Friendly Creative Studios

Negative Lockup

White variant for use on dark backgrounds.

Friendly Creative Studios

Brand Mark

Icon only. For responsive layouts and avatars.

Brand Colors

Ink Purple

#2A053E

Active Purple

#510C76

Deep Crimson

#91002A

Active Crimson

#EB0045

Ink Black

#000000

Pure White

#FFFFFF

Typography

Raleway

Weights: 700, 800

Primary headline font. Used for massive, confident, editorial hero statements across the system.

DM Sans

Weights: 400, 500, 700

Functional body font. Ensures unquestionable legibility under strain for paragraphs, labels, and UI.

Official Brand Guidelines

Download our comprehensive PDF manual for exact spatial specifications, do's and don'ts, and detailed graphic system layouts.

Download PDF (300kb)