Harold Luna
Building the bridge between cultures and brands.
Harold Luna founded Friendly Creative Studios with over a decade of experience in the New York advertising and production landscape. His career has been dedicated to bridging the gap between high-level brand strategy and authentic multicultural connection.
As a native bilingual strategist, Harold understands that effective marketing isn't just about words — it's about the nuanced transformation of intent across cultures. He developed the Antigravity methodology to help brands navigate the US Hispanic market with clarity and purpose.
Under his leadership, Friendly has grown into a certified M/WBE agency that combines human-centric storytelling with AI and XR technologies to help brands operate effectively across cultural and linguistic borders.
My mission is to ensure that no brand loses its essence in translation. We are here to transform communication into trust.
BilingualIntuition.
Mapping the $2.7T Hispanic market through native cultural fluency.
VisualCapital.
High-fidelity production that establishes immediate brand authority.
TechnicalEdge.
Integrating AI and XR workflows to unlock scalable, modern growth.