Content & Film
Un Chef en Tu Casa
- Client
- Year
The Objective
Grupo Rica needed to reposition its legacy cooking show format from a passive corporate sponsorship into an active brand-building platform that drove consumer engagement and retail traffic.
Deliverables
- Campaign Identity System
- Set Design & Production
- Social Media Content Pipeline
- Broadcast Assets
- Digital Distribution Strategy
View original project on Behance
Behance (opens in new tab)The existing cooking show format was losing viewership to social-first food content. The brand was funding production but not capturing measurable return. Viewer demographics were aging out, and the show had no digital distribution strategy.
We redesigned the show as a modern lifestyle series rather than a traditional cooking segment. New set architecture, cinematic color grading, and high-tempo editing were built to compete with digital-native food content while preserving the brand heritage that made the show recognizable.
Full production overhaul: new set design, talent direction, and a parallel digital content pipeline. Each broadcast episode was broken into social-first micro-cuts optimized for Instagram, YouTube, and Facebook. Coordinated launch with a national TV schedule and paid digital amplification.
“The campaign achieved trending status across digital platforms and delivered record viewer retention for the brand. The digital-first cuts generated 3x the engagement of previous seasons, and the show became a proven vehicle for seasonal product launches.”
- Trending status on national digital channels.
- Record-breaking viewer retention.
- 3x engagement increase over previous seasons.
The work succeeded because it solved a distribution problem, not just a production problem. By treating broadcast and digital as a unified content system instead of separate channels, every asset generated measurable return across multiple touchpoints.